About Us
Our Story
ShopTheBGuide was born as an extension of my blog TheBGuide, from a deep love for style, substance, beauty and living a life well lived—and the legacy of women who inspired it. I’m Courtney Racquel Rhodes, aka @TheBrandista (hence ThBGuide), and my relationship with fashion and looking and feeling my best started long before it became a business.
It began in the mirrored halls of my childhood, watching my grandmother, mother, and aunts dress with grace, boldness, and pride. They taught me that style is more than what you wear—it’s how you carry your story.
That story now continues with my daughter, Jala, who joined me as Account Manager in 2022. Together, we’re building a brand rooted in love, legacy, and liberation—curating clothing and jewelry that help women express their individuality, elevate their confidence, and lead with authenticity.
At ShopTheBGuide, we believe you don’t need to wait for permission to feel beautiful, powerful, or seen. Whether you’re discovering your voice, reinventing your style, or simply enjoying the art of dressing well, we’re here to walk with you—with curated style, and a whole lot of heart.
This isn’t just fashion.
It’s a family legacy. A creative expression. A ode to myself and other women who enjoy mixing highs to lows and view style as art and avenue to look fabulous and feel confident. A love letter to every woman becoming everything she dares to be.
Welcome to Shop The BGUIDE. Style your life with confidence, purpose, and the boldness to shine—your way.
Mission
To celebrate confidence, creative expression, and personal evolution—supporting women as they become everything they dare to be.
Rooted in love, legacy, and intentional living, we carefully curate well-made, ethically sourced clothing and jewelry that not only looks good, but feels good to wear.