Lights, Camera, Action!
There’s nothing more captivating than a woman whose confidence shines—and whose style amplifies it. Every so often, it’s only natural to crave something new, to explore fresh ways of expressing yourself through fashion.
I’ve always loved the thrill of personal style—the artistry of putting looks together, and the addictive excitement of watching trends evolve from the runways of New York, Paris, and London into the very shops (and closets) we frequent season after season.
In True Fashion
By definition, fashion is fluid—forever changing, forever reinventing. With every season, we’re given a wave of fresh inspiration and playful nods to the past. And while those shifts can be dazzling, they can also feel overwhelming—not to mention costly. The truth is: style itself is priceless. It can’t be bought. But it can make you look and feel like a million bucks without spending it.
The Power of Self-Expression
Your wardrobe is more than fabric—it’s a form of self-expression, an extension of your personal brand, and a powerful way to communicate your identity without saying a word. As trends come and go, anchor yourself in authenticity. Stay true to what feels real to you, while drawing just enough inspiration from the season’s latest to keep your look fresh and invigorating.
Harness Your Personal Style
While honing personal style comes more natural to some; every brandista is charged with cultivating her own powerful and unique style. Perfecting your authentic personal style is the art of figuring out what works best for you; the cuts, colors, lengths and fits most comfortable and flattering on you.
Shop the Avril Short Set here.
Your Fabulous Personal Style
Remember—nothing defines fabulous personal style more than confidence. I want every customer to walk into every room radiating it, doing her thing, and owning her presence unapologetically.
Here are a few of my favorite personal style tips:
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Play up your shape. Pick your most celebrated feature and let it shine. A beautiful, elongated neck deserves an open button-down, a sleek fitted turtleneck, or a chic off-the-shoulder blouse.
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Love your legs. Legs are made for walking, accentuate yours in figure-skimming jeans, flattering shorts, or dresses that highlight them in the your favorite cuts and style.
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Balance your proportions. Go voluminous where you’d like to soften attention and sleek where you welcome the eyes. A flounce skirt with a fitted waist is timeless, while a dramatic ball skirt paired with a fitted top makes the perfect comeback look on days you need an instant lift.
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Perfect your hemlines. Find the length that flatters you best and commit to it. A skirt that skims just below the knee can show off beautiful calves in a way that feels elegant and effortless.
Above all, embrace your unique body, nurture your confidence, and never wish to look like someone else. No matter what, you’ll always wake up in your own skin—so commit to loving it, styling it, and letting it speak for your bold, stylish, boss-lady self.
Be bold. Be great. And always have fun while looking—and feeling—fabulous.